My task as a strategist was to build the bones of this project. I created a thorough creative brief that guided our work. I also conducted competitor research online and in-person to see what this store could change to improve its customer experience.
The ask for this assignment was to work with a live client, a local gift boutique called The Shops at 5807, to revitalize their brand. I worked with my teammates Cherin Blanton (XD), Gabe Glassmann (CBM), Samantha Khan (CW), Avery Martin (AD), and Sandra Sanchez (CW) to create a realistic rebrand for this company.
I was extremely passionate about this project as this store is one of my favorites in Richmond. We kept the brand's colorful roots while giving it a facelift. My group presented our deck to the live client, and she ultimately selected our project as her favorite out of the four groups working against each other.