As the VSFS has come under scrutiny recently, I strategized a collaboration between them and one of the most inclusive beauty brands of the past decade, Fenty.
The ask was to take a current pop culture moment and give it a strategic rebrand. The 2025 Victoria’s Secret Fashion Show had just taken place the week before, so it was a perfect opportunity to work with an iconic brand.
Many viewers had opinions about the lack of glam featured in this year’s show. I felt as if Fenty could use it’s expertise in both beauty and hair to level up the styling of the show, all while upping its inclusivity.